Summer School in the Sila National Park. Marketing strategies in the natural protected areas, 2nd Edition of "Accoglienza, accessibilità e comunicazione"
from 20th to 24th June 2016. At the Sila Park Authority's headquarters. Lorica di San Giovanni in Fiore (CS)
(Lorica di San Giovanni in Fiore, 10 Jun 16) From 20th to 24th June 2016 the Park organizes the 2nd edition of the "Summer School" about the marketing strategies in the natural protected areas entitled "Accoglienza, accessibilità e comunicazione" (Reception, accessibility and communication). The event is completely financed by the Park Authority and deals with a new theme to major in along with high-profile teachers, also coming from foreign universities; it mainly addresses entities or operators carrying out activities in park areas, and students or graduated in tourist subjects. The course is open to everybody and is free of charge, there are 35 places available, therefore it is important to remember that the participation applications must be sent within the 15th of June 2016 at 7.00 pm.
The classes will deal with the following themes, with an approach based on reality and analyzing many cases: strategical marketing, institutional communication and information, marketing communication and web marketing, guest reception, the management of the inefficiencies and of the claims, accessibility and tourism.
The Summer School, sponsored by the Chamber of Commerce of Cosenza, Federparchi, Federturismo-Confindustria and University of Calabria, will take place in the Park Authority's headquarters in Lorica di San Giovanni in Fiore (CS).
Further information: www.parcosila.it on the following link: www.parcosila.it/it/ente-parco/concorsi/summer-school-2016-ii-edizione.html
Further info (in Italian)
